By Nick Flaherty www.flaherty.co.uk
USB has been extremely successful in the digital still camera and digital camcorder markets because most users want to download images to PCs to store video recordings and still pictures or to print pictures. But, given Intel's reluctant backing of USB3 (shipments of chips not until 2012), other segments are set to take advantage of the technology.
As picture file sizes increase with camera resolution, and as camcorders move from standard-definition (SD) to high-definition (HD), the desirability of SuperSpeed USB becomes even more apparent, according to In-Stat (www.in-stat.com). As a result, adoption of SuperSpeed USB into digital cameras and camcorders will be much more rapid than other CE device segments, with penetration levels reaching 50% and 60% respectively, by 2014.
“SuperSpeed USB can move 25GB of data in 70 seconds, the same amount of data would take nearly 14 minutes using high-speed USB,” says Brian O’Rourke, Principal Analyst. “This dramatic leap in download times makes the adoption of SuperSpeed USB into digital camcorders and cameras a natural migration. We expect to see the first SuperSpeed USB camcorders hit the market in the second half of 2011.”
In-Stat found that:
- Nearly 160 million digital TVs will ship with USB in 2014.
- By 2014 nearly 7 million set top boxes will be have integrated SuperSpeed USB
- SuperSpeed USB will reach 40% penetration in the portable digital media player market in five years.
- 225 million SuperSpeed USB flash drives will ship in 2014, representing a CAGR of 791.8% from 2009 to 2014.
- More than 3 billion USB-enabled devices shipped in 2009; over 4 billion will ship in 2012.