Cambridge-based The Technology Partnership (TTP) has designed the mobile TV system used for the Virgin Mobile broadcast service launching next week in the Lobster 700 phone.
TTP took the basic GSM design from Chinese handset maker HTC and added the hardware and software for IP-DAB using a choice of different DSPs and tuners, rather than a traditional DAB chipset.
“We are agnostic to the semiconductor technology and optimised the software to extend the battery life,” said Martin Orrell, General Manager for Mobile TV at TTP. "Working with BT Movio, HTC and Virgin Mobile to make possible the roll out of the UK's first commercial broadcast mobile TV service. We believe this service launch will be an important catalyst for mobile TV growth worldwide. TTP expects its proven expertise and enabling software and hardware to be at the heart of many more services as the mobile TV market takes off around the world."
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