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Tuesday, August 09, 2011

Panasonic, Samsung and Sony join forces for new standard for full HD wireless 3D glasses

 Development of Joint Licensing on Bluetooth enabled and IR 3D glasses

By Nick Flaherty www.flaherty.co.uk

Panasonic, Samsung Electronics, Sony and X6D (XPAND 3D) are to collaborate on the development of a new technology standard for consumer 3D active glasses called the "Full HD 3D Glasses Initiative."
The companies say they will work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theatres with XPAND active shutter glasses.
These glasses end a full HD image to each eye to give higher quality 3D but there are different standards, limiting the uptake by consumers.
The standardization will also include multiple types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D to the proprietary protocols of Samsung and Sony.
The licensing is targeted to be released in September 2011 and then the development of the new standard 3D glasses will begin. Universal glasses with the new IR/RF protocols will be made available in 2012, and are targeted to be backward compatible with existing systems.
"Panasonic has been working to standardize 3D glasses technologies, and in March, we announced a joint licensing of IR system protocols with XPAND, backed by several participant companies. We are very pleased that today's latest collaboration will incorporate our previous concept into these new standardization efforts," said Masayuki Kozuka, general manager of Media & Content Alliance Office, Corporate R&D Division, Panasonic Corporation. "We hope the expanded collaboration on this 3D standardization initiative will make a significant contribution toward accelerating the growth of 3D-related products."
"Today's announced collaboration underscores Samsung's promise to meet consumer needs among the ever-changing advancements of home entertainment and consumer electronics technology," said Jurack Chae, vice president, R&D Team, Visual Display Business, Samsung Electronics. "To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D—the technology that provides the clearest and most immersive 3D experience available."
"Through this alliance, we all look forward to addressing critical industry issues to enable a better consumer experience across products. We believe active 3D technology is the most suitable method to deliver full 1080p picture quality to each eye, giving consumers the 3D experience they most desire," said Jun Yonemitsu, deputy senior general manager, Home Entertainment Development Div., Sony Corporation.
"We are delighted to contribute our efforts and technologies to the Full HD 3D Glasses Initiative for both RF and IR technology that we announced today with Panasonic, Samsung and Sony. This initiative reinforces the consumer electronics industry's commitment to highest 3D quality and provides technology consumers and theater-goers with a simple but powerful solution to the challenge of interoperability," said Maria Costeira, XPAND 3D's CEO.
The Bluetooth SIG supports the industry's move to standardize on Bluetooth technology in 3D glasses.
"These market leaders are coming together to make the 3D experience better for the consumer. It makes perfect sense thatBluetooth technology would be a vital component of that solution, both for its mass market ubiquity and the freedom and convenience it provides," said Dr Michael Foley, executive director, Bluetooth SIG. "And while today's news is exciting, this is just the beginning—Bluetooth technology in the living room makes sense in 3D glasses, stereo surround systems, remote controls, and ultimately the hub of the living room—the TV."

The protocols jointly developed by Panasonic and XPAND were announced in March 2011 and supported by eight participant companies: Changhong Electric, FUNAI Electric, Hisense Electric, Hitachi Consumer Electronics, Mitsubishi Electric, Seiko Epson, SIM2 Multimedia and ViewSonic.



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