Lighting equipment maker Osram is to buy US developer Digital Lumens for its subscription-based cloud software for the industrial Internet of Things (IoT).
The Digital Lumens software platform can be used to run applications covering everything from intelligent lighting control, energy use, and security systems to the measurement of environmental parameters such as air quality, and customers pay a monthly service charge to access data that is continually recorded and analysed by their lighting management system.
This is very different from Osram's retail business of selling LED light bulbs, even if they are smart devices that can be controlled by a Bluetooth link to a smartphone app.
“The acquisition of Digital Lumens puts Osram in a strong position when it comes to offering future-focused digital solutions for the facilities management sector and IoT applications,” said Stefan Kampmann, Chief Technology Officer at OSRAM Licht. “By integrating software and sensors in a single platform, we will be able to give businesses a deeper insight into the environment within their buildings and their utilization of space. As a company that understands space, Osram is taking the next step in developing new business models that go beyond lighting. What’s more, the platform is also compatible with light products made by other manufacturers.”
Osram is already planning to integrate its existing digital services into the platform. This includes the navigation and location solution Einstone, which uses Bluetooth to send targeted offers to users’ smartphones, for example, when they are in retail environments.
Osram buys US IoT software developer for subscription business | EETE Power Management By Nick Flaherty www.flaherty.co.uk