As Windows 7 actually seems to be working after the debacle of Vista in the desktop market, Microsoft has launched the embedded version, but aiming mainly, again, at the Media Centre and set top box.
Windows Embedded Standard 7 provides the familiarity of Windows 7 in a highly customizable and componentized form so that OEMs can use it to create differentiated interfaces for products. “With the release of Windows Embedded Standard 7, Microsoft has furthered its commitment to the integration of Windows 7 technologies in the specialized consumer and enterprise device markets by providing OEMs with the latest innovative technologies to differentiate through rich, immersive user experiences and streamlined connectivity,” said Kevin Dallas, general manager of the Windows Embedded Business Unit at Microsoft. “The addition of the Windows Media Centre feature in Windows Embedded Standard 7 is driving the set-top box, connected media device and TV markets by providing OEMs with opportunities to develop uniquely branded experiences and service providers with capabilities to explore addition
The key is that the platform also features the latest Windows technology such as multigesture touch interfaces and context-aware applications with Windows Touch, and the ability to develop “green” solutions with smart power management APIs. As well as support for enterprise devices, STBs, CMDs and TVs, the Windows Media Centre feature will enable consumers to merge multimedia content from disparate sources, including Internet and broadcast TV, social media portals, and personal libraries of photos, music and videos, into a centralized home entertainment hub.
Industry analyst firm Strategy Analytics estimates the potential market opportunity for connected STBs, digital video recorders, digital media adapters and flat-panel TVs to experience annual growth of more than 50 percent through 2014, expanding from 40 million units to more than 360 million. OEMs can take advantage of this opportunity by coupling Windows Media Center and additional features within Windows Embedded Standard 7, such as Windows Defender and Parental Controls for heightened security, to create differentiated consumer entertainment devices with integrated user experiences. This includes leveraging the customizable, extensible platform in Windows Media Center for content, services and applications, as well as powerful backend support for metadata, TV listings and content providers.
Windows Embedded partners and customers already have plans to begin shipping products and solutions for a variety of specialized devices built on the Windows Embedded Standard 7 platform. Examples include AOpen, C-nario, DT Research Inc., Micro Industries and YCD Multimedia for digital signage; HP and Wyse Technology for thin clients; and Heber for industrial control systems.
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