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Wednesday, June 15, 2011

Mobile phones to drive USB3.0 SuperSpeed shipments

Mobile phones are a key driver but mobile PC dominates this year
By Nick Flaherty

The primary story for USB in 2010 was the emergence of the SuperSpeed standard and 2011 should be a much bigger year for the technology, especially in mobile PCs, says market researcher In-Stat. This is driven by the first chipsets from AMD that integrate SuperSpeed into the core logic chipset with Intel expected to follow with its Ivy Bridge chipset in 2012. 
However mobile phones will take over in 2013 as the key driver for the technology. “Mobile phones are a key driver for USB overall, and will play a role in the adoption of SuperSpeed USB,” says Brian O’Rourke, Research Director. “In 2010, USB was found internally in over 1.2 billion mobile phones, with high-speed USB dominating. In addition, the number of USB ports in phones increased to over 100 million units. The first SuperSpeed USB phones won't hit the market until late 2013, but they will be accompanied by a new SuperSpeed connector for phones that will succeed the current micro-USB port found in today's phones.”
Other details from the report include:
  • More than 3.5 billion USB devices shipped in 2010.
  • High-speed USB is still the most popular USB interface, comprising over three-quarters of USB device shipments in 2010.
  • Core logic integration is key to the acceptance of a new USB specification, because it allows notoriously cost-conscious PC OEMs to offer it for free.
  • CE continues to be a key product segment for USB, with digital still cameras, digital televisions (DTV), set top boxes, and portable media players (PMP) among the most popular applications. 
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