The µPD720200 device is a host controller for PCs and other digital devices, and is based on the new version of the SuperSpeed USB standard that supports transfer speeds of up to 5Gbit/s. This aims the part not only at PCs but also digital TVs and DVD recorders, transferring 25 GBytes of video content on a blu-ray disc in 70s, compared to 14 minutes to transfer the same content when using the high-speed USB 2.0 with 480 Mbit/s transfer.
Perhaps surprisingly, NEC has been leading in USB chips, shipping the world's first USB 2.0-compliant host controller in 2000.
NEC Electronics expects the market for USB 3.0 to begin a rapid expansion, with monthly production expected to reach approximately 1,000,000 units in September 2009. It intends to market the $15 µPD720200 controller aggressively, and to offer a range of related products by incorporating USB 3.0 communications as an IP (intellectual property) core function in various application specific ICs.

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