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Tuesday, January 09, 2007

CES: Sony America hits 1m mark for PS3

Oh, the power of the US market. Sony has shipped over 1m units of its Playstation3 in its first 6 weeks, and we still haven't seen it in Europe!
“SCEA went to great lengths to help meet demand for PS3, including airlifting systems into North America on a weekly basis to ensure a steady stream of units were available to consumers throughout the holiday season,” said Jack Tretton, president and CEO of Sony Computer Entertainment America (SCEA). “The fact that we were able to reach the one-million mark faster than our top-selling platform, PS2, further validates the strength of the PlayStation brand and our belief that consumers are ready to experience true high-definition gaming.”

Which means they lost a shed-load of cash on shipment along with the loss on the console (see previous blog on that!). But it doesn't matter, as the money is made on the games and it is more important to get the consoles out there (and in Europe!)

The struggle now in Europe will be with the Nintendo Wii, currently hot, and with the plans to turn the Xbox 360 into an IPTV engine. That will make the market very interesting.

Jan 10th: That has been shown up by the latest figures from Japan, where magazine publisher Enterbrain says Sony sold 466,716 PS3 consoles in Japan by the end of the year, while Nintendo sold 989,118 Wii units in three weeks less time.

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