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Tuesday, May 31, 2016

IoT drives the return of Atari in embedded

By Nick Flaherty

Atari is returning to the embedded market through a deal with IoT network provider SIGFOX for a range of connected devices.

Atari is one of the world's most recognized publishers and producers of interactive entertainment, and the deal will apply to a wide range of new Atari products, from the very simple to the highly sophisticated, providing customers with an easy way to know at any time where the devices are and what their status is. The initial product line will include categories such as home, pets, lifestyle and safety. By connecting to SIGFOX’s global network, the products will benefit from its competitive advantages: a very long battery life and a simple solution that does not require local Internet connectivity and pairing. As soon as the battery is inserted in the object, it is immediately connected to the network.

The cooperation brings Atari's embedded and creative expertise with the SIGFOX network that currently operates in 18 countries and has over 7 million devices registered. 

“Atari, which has disruption rooted in their DNA, was quick to envision the transformative role that the Internet of Things can play in interactive entertainment,” said SIGFOX CEO Ludovic Le Moan. “Our network bridges the virtual and physical worlds simply, reliably and inexpensively and this collaboration will launch a new dimension to gaming, while supporting features that are limited only by the imagination.”

Development of the new product line will begin this year.

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