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Friday, October 06, 2017

TiTAN wants to create an OS for the smart home

By Nick Flaherty at

Korean startup TiTAN has launched a smart platform for the home based around secure content in the US.

The 'TiTAN Core' home hub has unique smart controls that give users unlimited access to their smart devices, says the company, It wants to use this as the basis for an IoT operating system across the home with its TiTAN Content Identifier (TCI) Encryption.

"The time has come for content, platforms, networks and devices to be unified. We will continue to expand our business here in the US and around the world providing smart services that will help users be more connected to their content and smart home devices," said Jae Young Yoon, founder of TiTANplatform. "Backed by our TCI patented encryption technology, we have created a secure ecosystem through which consumers can safely integrate their entire home through one device, and content producers can reach viewers on a highly transactional platform that protects their intellectual property."

TiTAN Play allows content owners to securely upload their IP and have access to consumers through a secure content marketplace. TiTAN Core is a smart home hub device married with a lean-back living room entertainment experience, allowing consumers to manage their connected or smart Internet of Things (IoT) devices and appliances.

"With TiTAN Play and Core, we are creating a new 'OS for the Home' - a unified ecosystem that provides a smarter content experience and device connectivity. Consumers are increasingly buying smart IoT devices to improve their lives, yet few of these devices truly talk with each other," said Adrian Sexton, CEO of TiTAN Platform US. "TiTAN Core's open platform changes that and does it with security being paramount. With TiTAN Play, content creators and studios will be able to monetise their content with a major access point in China - a difficult entry market for YouTube, Netflix, Facebook and Amazon - thanks to our joint venture with China Unicom.."

Content creators will also be able to quickly launch SVOD (Subscription Video on Demand) channels by uploading content directly through either the TiTAN Core smart device in their homes or via TiTAN Play on their mobile devices.

The company is currently raising $100 million on top of $32 million raised to date out of Asia.

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