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Monday, July 03, 2017

Micron looks to sell off its Lexar memory business

By Nick Flaherty

Memory chip maker Micron Technology is discontinuing its Lexar retail removable media storage business and looking to sell of all or part of the business.

The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers. Micron continues to run the Crucial SSD and card business which is more focussed on embedded and enterprise applications.
Micron faces more competition from Chinese suppliers, and economies of scale is essential. New technology such as USB-C have not moved to mass production fast enough to keep companies such as Lexar ahead of competitors. 

The changes at Toshiba selling off its NAND business will be part of the decision. Toshiba had a joint venture with Western Digital (WD), which owns Lexar competitor SanDisk, and WD has made a bid for the rest of that business. 

Micron will continue to provide support to existing customers through the transition period, says Jay Hawkins, consumer products group vice president at Micron Technology.

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