Exclusive organization covering the whole of Europe for mobile broadband equipment
By Nick Flaherty www.flaherty.co.uk
Samsung has set up a specialist organization, the Europe Network Operations (ENO), as a centre of 4G business in Europe. The ENO will be based in Samsung’s European HQ in Chertsey, UK.
In addition, the ENO plans to cooperate with European operators to find the most effective methods to handle mobile data traffic. Tailored to the business plans and local requirements of operators, Samsung will offer relevant, innovative solutions and progress field trials. The ENO will work to enhance LTE expansion in the European market.
Along with strengthening its presence in the region, Samsung aims to increase awareness of its field-proven LTE solution and is introducing its Smart LTE solution. This provides customized solutions which maximize and optimize the capability and usage of operators' existing network resources, reducing the overall cost of investment.
Through the use of intelligent radio resource allocation technology, Samsung’s Smart LTE solution improves the overall network capacity and coverage. The solution also enables high quality voice and data services in dense urban areas and rural environments while reducing the required number of base stations.
Samsung is also planning to extend the use of its multi-standard base station, capable of supporting LTE, Mobile WiMAX, WCDMA, GSM and CDMA within a single platform, reducing costs and saving time for operators migrating networks.
"We believe that ENO will play a pivotal role for Samsung in helping us achieve significant 4G LTE success in Europe, through the introduction of our advanced LTE technologies," said Youngki Kim, Executive Vice President and General Manager of Telecommunication Systems Business of Samsung Electronics. “Building on our 30 years of experience in the telecommunication systems industry, Samsung will prove that it’s the most reliable partner in Europe, as we have done all around the globe."
Based on the wide range of field experience of OFDMA technology, Samsung has successfully won 7 commercial LTE contracts and partnered with more than 30 global operators. Samsung has also established a strong position in the 3GPP (3rd Generation Partnership Project) standardization process. Samsung is one of the most influential network solution providers in the project, chairing three positions and three vice-chair positions across various working groups in the 3GPP. Additionally, Samsung owns more than 25% of total LTE IPR (Intellectual Property Rights) related to OFDMA technology, demonstrating its high levels of innovation in this field.