DigiTimes reports ASMedia Technology, a subsidiary of Asustek Computer, is aggressively seeking USB 3.0 chip orders from motherboard makers and is said to be offering prices below US$3 per unit to compete against NEC's US$6.
ASMedia's USB 3.0 chip is expected to start mass shipments by the end of June 2010.
Asustek has already transfered all its USB3.0 orders to ASMedia with Micro-Star International (MSI), Gigabyte Technology and Elitegroup Computer Systems (ECS) expected to transfer their orders at later times, the sources said.
With orders from Asustek, ASMedia is expected to ship 10m USB3.0 chip in 2010, accounting to half of the expected worldwide shipments.
Meanwhile, another USB 3.0 chip maker VIA Technology has already submitted its USB 3.0 solution for evaluation by motherboard makers and is expected to start mass shipments in the fourth quarter.